A century informed by commitment to exquisite craftsmanship and the finest materials. The brand with the white star is celebrating its 100th anniversary in honour of the master craftsmen of Montblanc who, with passion and the artistry and skill born of years of experience, bestow upon each individual product something very special: a soul. The brand philosophy and quality standards of the Montblanc writing instruments apply in equal measure to Montblanc leatherwear and jewellery accessories – and also to the watches which have borne the white star since 1997. In next to no time, these chronometers, created by Montblanc Montre S.A. in Le Locle, the bastion of traditional Swiss watchmaking, had gained their creators an acknowledged place in the circle of renowned watchmakers. Already in 2003, rapidly growing demand made it necessary for the manufactory in a historical villa, to extend its production area from 200 to 800m2. It now offers sufficient space for 50 craftsmen to pour their creativity into producing watches of the highest possible precision and a timeless beauty that transcends all fashion trends.