In the ’60s, Helmut Sinn was a pilot who wasn’t happy with the watches he was finding in the market, and decided to create his own. Additionally, he decided he wanted to sell direct to the consumer, cutting out the costs the “middle man” imposed. In may ways, it seems that Mr. Sinn was the forefather of our modern trend of online-only boutique brands that are creating watches today.

Over the last twenty years, Sinn has worked to incorporate a variety of technologies into their watches to differentiate themselves from the rest of the field. Things like tegimented steel, high levels of magnetism resistance, or special capsules to keep the watch dry, have all found their home in various models.

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