It was an interesting time in horology to say the least, and perhaps one of the most fascinating things about the quartz crisis, looking back at it now, is studying how the established Swiss marques dealt with the problem and tried to keep their proverbial heads above water. Cartier, in particular, were quite innovative in their solution to the crisis – create a range of inexpensive timepieces to pay tribute to its most popular timepiece, the Tank, but use more economical materials to produce it.
The result was the Must de Cartier, and a range of wristwatches that went a fair way to saving Cartier from a particularly calamitous era in watchmaking.
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